Marketing

The future of air travel

September 30, 2014

Global

September 30, 2014

Global
Janie Hulse

Senior editor

Janie Hulse is a senior editor with The Economist Intelligence Unit's Thought Leadership team. Before joining the EIU, Janie worked with The Economist Group and other organizations as a freelance correspondent and consultant based in Buenos Aires, Argentina. She has also held managerial roles in the areas of marketing and research with US global companies and within US Government agencies. She holds a master's degree in economic development from the London School of Economics and a bachelor's in industrial relations from Cornell University.

Why read this report

  • Existing technologies such as in-flight Wi-Fi, mobile devices and social media can help the industry improve the customer experience at a manageable cost.
  • By adapting customer information management strategies from other industries, airlines can empower passengers by personalising air travel, making it pleasurable once again.
  • Best practices in hospitality, logistics and gaming offer powerful road maps for improving the customer experience, thus boosting loyalty and increasing repeat business.

Economist Impact is a part of the Economist Group.
Occasionally, we would like to keep you informed about our newly-released content, events, our best subscription offers, and other new product offerings from The Economist Group.

The Economist Group is a global organisation and operates a strict privacy policy around the world. Please see our privacy policy here.

Enjoy in-depth insights and expert analysis - subscribe to our Perspectives newsletter, delivered every week