The Globe Shopper City Index - Europe

Marketing

The Globe Shopper City Index - Europe

Our Editors

The Economist Intelligence Unit

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Research Methodology

The Globe Shopper City Index - Europe measures the attractiveness of 33 major European cities for international travel shopping. It is composed of 22 indicators, aggregated into five categories: shops; affordability; convenience; hotels and transport; culture and climate. Eleven of the 22 indicators are based on quantitative data, nine indicators are based on qualitative scores, and two indicators are based on quantitative data and qualitative assessments. The Economist Intelligence Unit developed the indicators and categories independently.

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The Globe Shopper City Index - Europe

Marketing

The Globe Shopper City Index - Europe

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Research Methodology

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