Marketing

The rise of the marketer

November 19, 2015

Global

November 19, 2015

Global

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About this report

Marketers have seen their jobs transformed over the past ten years. The transformation is happening again — but faster this time. According to The Economist Intelligence Unit's survey of 478 high-level marketing executives worldwide, sponsored by Marketo, more than 80% say they need to restructure marketing to better support the business. And 29% believe the need for change is urgent.

Interviewees

  • John Dragoon, Executive Vice-president and Chief Marketing Officer, Houghton Mifflin Harcourt
  • Chris Clark, Chief Marketing Officer, HSBC
  • Mayur Gupta, Global Head, Marketing Technology & Innovation, Kimberly-Clark
  • Raja Rajamannar, Chief Marketing Officer, MasterCard
  • Luanne Calvert, Chief Marketing Officer, Virgin America
  • Jamie Moldafsky, Chief Marketing Officer, Wells Fargo
  • Brian Harrington, Chief Marketing Officer, Zipcar

To read more content like this, go to: http://futureofmarketing.eiu.com/

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