Aviva provides life insurance, general insurance, health insurance and asset management to 34 million customers, across 16 markets worldwide In the UK Aviva is the leading insurer serving one in every four households and has strong businesses in selected markets in Europe, Asia and Canada. Aviva’s asset management business, Aviva Investors, provides asset management services to both Aviva and external clients, and currently manages over £245 billion in assets. Aviva helps people save for the future and manage the risks of everyday life; Aviva paid out £24.6 billion in benefits and claims in 2014.