Technology & Innovation

The century of automation

September 02, 2014

Global

September 02, 2014

Global

Why robots may be the automobiles of the 21st Century.

There are evident parallels between the early days of the automobile and current state of industrial automation

At the turn of the 20th century, cars were predominantly driven by the super-rich with little regard for safety. As a result, they were far from popular . It took another thirty years and Henry Ford’s affordable automobiles for the public to come around to the idea.

Businesses took their time to see the value of the automobile as well. We know now that there is huge market for commercial vehicles, but at the outset of the automobile age, the machines were too inefficient, unreliable, and expensive, and the infrastructure required to use them effectively – i.e. roads - had to be rebuilt.

The public perception of workplace robotics is not positive. According to a 2012 Eurobarometer survey, which polled thousands of Europeans across the 27 member states, 70% are concerned that robots could ‘steal’ people’s jobs.

This is not the view of the the European Commission, which estimates that every industrial robot in use supports 3.6 jobs, and that the robotics market will help create 2 million jobs over the next eight years.

“In the last three or four years we’ve seen sales get much stronger with robots, but the rise is largely attributed to large companies"

The Commission believes the main issues involved in gaining public acceptance is exposure. Unless they work in a factory or detest vacuuming, few people have been in close proximity to a robot; the Eurobarometer survey found that 87% of EU citizens have never used a robot in their lives.

Introducing robots into the public arena is one solution. Robots could even play a part in the school curriculum as tools for learning. This could help to redress the Terminator connotations that currently inform public perception.

Businesses, meanwhile, are still coming around to the idea of using robots. According to a recent report from PwC, 41% of US manufacturers donot use advanced robotics technology. They are held back by the cost, the requirement for specialist expertise and difficulties in achieving a worthwhile return on investment.

“In the last three or four years we’ve seen sales get much stronger with robots, but the rise is largely attributed to large companies,” says Greg Selke, CEO of ONEXia, US-based providers of automation hardware and software to manufacturers. Smaller companies are still struggling to adopt the new technologies, he believes, although the latest cost-effective, collaborative machines - able to work in close proximity to humans - are likely to make it easier for small manufacturers to innovate and compete.

This is the thinking behind a European initiative to support the take up of robotics technology: Research Innovation Facilities, such as the one recently opened in the UK city of Bristol, offer smaller businesses free access to robotics equipment and experts.

Robots may still seem exotic to most of us today, but if these initiatives succeed in overcoming the barriers to adoption that once held back the automobile revolution, they may soon be as commonplace as cars on the road. 

If the 20th was the century of the automobile, will this be the century of automation? Share your thoughts on the Future Realities LinkedIn discussion group, sponsored by Dassault Systèmes. 

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