Technology & Innovation

Engaging the distracted customer

March 15, 2017

Global

March 15, 2017

Global
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What are the marketing tools and business models companies use to seize customers’ attention and reward their loyalty? What innovative pricing strategies and schemes work best to engage and motivate today’s consumers and business buyers and lay the groundwork for continued success as preferences continue to evolve? What are the best ways to monetise their assets and capabilities in this fast-moving, interconnected market environment, and how are companies transforming their business models and customer offerings?

 

This report by The Economist Unit (EIU), sponsored by Oracle, explores these and other critical questions as companies look to engage customers and monetise new technologies and business models. 

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