Technology & Innovation

How real-time analytics will reshape the workplace

December 10, 2015

Global

December 10, 2015

Global
Our Editors

The Economist Intelligence Unit

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The availability of real-time information in business is disrupting the workplace – changing working styles, shaking up organisational structures and management practices, and recasting company cultures.

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Perhaps most disruptively, real-time technology has the capacity to change the nature of the work that employees do. For some this will be beneficial while others may find their roles have become obsolete. The move to real-time business often demands that decisions are made automatically. In the past, a salesperson interacting with a customer face-to-face could add value by judging just the right discount to make the sale. For an online transaction, when the company must calculate a price within milliseconds, this job can only be done algorithmically. In this case, the salesman’s loss is the data scientist’s gain.

In other circumstances, the move to real-time information could help workers offer greater value to their employers. The ability to monitor expenditure in real-time, for example, should help accountants spot cash-flow issues or other risks as soon as they occur, and not just when they appear in a month-end report. It could also make their workload more manageable and regular.

Real-time technology is already impacting the way in labour is bought and sold. Delivery services such as Postmates and TaskRabbit’s Deliver Now allow users to find couriers who are close by and available to work right when they are needed, effectively creating a real-time labour market. The same model could be applied to all manner of freelance work, with jobs being sourced to whoever is available at the very moment of need. This could make organisations more agile but costs less predictable (not to mention the impact on worker’s job security).

And real-time information can also be used to manage workers in a more proactive manner. Humanyze is a US start-up spun off from research at the MIT Media Lab which has developed a smart employee badge, packing a microphone, accelerometer and other familiar smartphone features, to record and analyse the movements and behaviour of any worker who wears it.

This allows companies to see what human factors are most important to a well-run business. One firm using Humanyze found that making employees have lunch at the same time gave rise to improved interpersonal connections between co-workers. This reduced employee stress, as measured by tone of voice, which in turn increased the rate at which tasks were completed.

By using the data from Humanyze or other systems like in real-time, a company can act off snapshot pictures of how a company is performing at any given moment. This could, in theory, allow managers to spot operational issues as they emerge, and not have to wait until they have already impacted performance.

When deploying this kind of real-time monitoring in the workplace, companies must be mindful of its impact on the employee experience. The sense that one is being observed in real-time – even if it’s just by a computer – could be uncomfortable and intrusive for many workers. And the crude use of real-time performance metrics could leave employees feeling anxious and over-burdened.

Each of these examples raises their own organisational and cultural issues. The companies that put real-time technology to the best use will be those who not only perfect technology, but identify and address these issues effectively too.

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