Technology & Innovation

General Electric and the offshore research model

June 16, 2008

Global

June 16, 2008

Global

Rather than turn to outsiders, General Electric has embraced the offshoring model, expanding its research facilities globally. Headquartered on a 525-acre site in Niskayuna, New York, GE Global Research now also has centres in China, India and Germany. This gives the company about 3,000 researchers across the four facilities, with expertise ranging from electronics and computing to chemistry and biosciences.

Two reasons lie behind the company's decision to locate these facilities in Shanghai, Bangalore and Munich. For a start, it allows GE to tap into new pools of technical skills, such as the analytics and modelling expertise in which India has great strength.

"It gives us access to the best technical talent around the world," says Mark Little, senior vice-president and director of research at GE Global Research. "Scientists in Munich, Bangalore and Shanghai wanted to work for GE, yet it was a major inconvenience to their lives to uproot their families."

At the same time, the centres allow the company to enhance its knowledge of countries in which it would like to expand its operations. "It puts us closer to growth markets where it is essential for us to understand emerging trends, customer needs and unique challenges as we design new products and technologies," says Mr Little.

One example is a magnetic resonance imaging (MRI) system produced by the company. Instead of retrofitting a system that was designed for US customers, GE designed and developed an MRI system tailored to the China market.

"We can innovate, invent and design global products faster, and get it right based on our knowledge of these markets and customers," says Mr Little. "It is about finding more of the best, brightest researchers who have first-hand knowledge of the emerging markets where we want to succeed."

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