Technology & Innovation

The personalisation challenge

August 29, 2013

Global

August 29, 2013

Global
Riva Richmond

Former editor

Riva Richmond is Director of Digital Media at The Story Exchange, a nonprofit digital media project that tells the stories of women entrepreneurs in articles and videos. Previously she worked as a Senior Editor with The Economist Intelligence Unit's Thought Leadership team in New York. She has reported and written about technology more than a decade, much of that time focused on information security and privacy issues. Prior to her current position, Riva was a freelance journalist writing for The New York Times, Entrepreneur.com, The Wall Street Journal and other national publications.

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An influx of powerful mobile devices is transforming workplace culture and how we do our jobs, upending our sense of “work-life” balance and fanning anxieties about security and privacy.

Programme Summary

An influx of powerful mobile devices is transforming workplace culture and how we do our jobs, upending our sense of “work-life” balance and fanning anxieties about security and privacy.The personalisation challenge: business culture and mobile security explores the cultural shifts, security issues and policy changes that will enable companies to grab the full benefits of the mobile revolution.

People are obsessed with their mobile gadgets. Millions breathlessly follow launch events for new smartphones and tablets, which are now international spectacles, met by a surge of live tweets and blog posts. Once in hand, they want to use their devices everywhere, including on the job to perform work tasks.

Employers, too, are seizing the windfall that always-connected mobile workers offer their businesses. In the past, corporate IT departments would have quashed employee requests to access company data, applications and networks using their own devices. That has all changed. Today, 62% of companies around the globe allow employees to use personal devices on the job, according to a January 2013 global survey of 316 senior executives by the Economist Intelligence Unit, sponsored by HP. Of those that do not, most provide many of the same coveted gadgets, thus ensuring the workday need never be constrained by time or presence in the office.

Yet our research exploring the impact of mobility on the workplace also found continued impediments that must be addressed if businesses are to realise the full benefits of the mobile revolution. The principal research findings are as follows:

  • Employees and employers alike are embracing the benefits of a highly connected work style. Almost one-half (49%) of respondents say that using mobile devices boosts innovation, and many feel they are more on top of their jobs (39%) and more efficient (37%). They also say mobility is making their companies more dynamic and innovative (49%) and improving communications (42%). Organisational structures are becoming flatter and less hierarchical.
  • Yet personal and work lives continue to blur—for good and ill. While today’s workers are embracing the flexibility, freedom and productivity improvements that come with mobility, many struggle with the increased intrusion of work into personal time. Only 33% of respondents say that their work-life balance has improved and only 29% believe that they set effective boundaries.
  • Security remains a top concern, but security knowledge is lacking. Executives express considerable anxiety about data security. Yet they lack knowledge of true mobile risks and seem unaware of security incidents that occur inside virtually all firms today. This is likely to be because workplace training is quite limited, communication about company policies is often passive, and enforcement of policies anaemic.This situation—combined with a widespread belief that corporate security policies more often reflect compliance needs than actual risks—could explain why one in four executives admit to skirting their company’s security rules.
  • Many companies offer mobile apps, but IT support for personal devices is limited. Many firms are enthusiastically embracing mobility. Some 58% of respondents say that their company provides mobile applications to help them perform job-related tasks and 51% say that their company provides custom-designed applications. Yet only 51% rate IT support for mobile devices owned by employees, but used for work purposes, as “strong” or “very strong”. As personal technology advances and becomes ubiquitous in the workplace, companies must put in place effective security safeguards, awareness programs and IT support for disparate devices.

Research Methodology

As the basis for this research, the Economist Intelligence Unit surveyed 316 senior executives in January 2013 and conducted in-depth interviews with mobility experts. The findings and views expressed in this report do not necessarily reflect the views of the sponsor.

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