Technology & Innovation

Privacy uncovered

April 18, 2013

Global

April 18, 2013

Global
Sara Mosavi

Former editor

Sara is a Policy and Research Manager at UK Commission for Employment and Skills working on issues such as youth unemployment, productivity, apprenticeships and further education. Prior to this, Sara worked as an Editor with The Economist Intelligence Unit's Thought Leadership team for over three years researching projects on educuation, talent, risk management and organisational behaviour. Sara holds a MSc in International Public Policy at UCL and read Italian and Linguistics at St Hugh's College, Oxford.

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Privacy uncovered: Can private life exist in the digital age? is an Economist Intelligence Unit (EIU) report, sponsored by Beazley. It examines consumer attitudes to the sharing and storage of personal data online as well as the implications for companies.

Report Summary

In the world that George Orwell created in his novel 1984, every word and action is recorded and filmed by a tyrannical government led by Big Brother. The material is then used to indict rebellious citizens. In the fictional nation of Oceania, where 1984 is set, privacy has no place: “If you want to keep a secret, you must also hide it from yourself.”

In the real world, we are far from the kind of personal infringement suffered in 1984, but individual privacy is increasingly at risk. Facebook profiles, Google searches and Amazon purchases can be mined for information with ever more sophisticated tools that help create incredibly detailed pictures of individual users.

In Privacy uncovered, we examine the complex relationship that consumers have with their personal data. The research conducted for
the report discovers that while consumers have become more liberal in sharing data, they remain concerned—and feel in the dark—about how they will be used and by whom. This has significant implications for how businesses collect and use consumer data.

Research Methodology

  • A global survey of 758 adult Internet users conducted in January and February 2013. Almost all of the respondents (97%) use the Internet daily. Respondents come from across the world, with 32% based in Western Europe, 30% in the Asia-Pacific region, 20% in North America and the remainder in Latin America, the Middle East, Africa and Eastern Europe. Respondents also have a range of ages. Nearly three-fifths (59%) are male and 41% female.

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