Medium-sized companies (the definition varies by country) also have some unique challenges. Those that are in the fastest-growing verticals usually face competition from their larger peers, whether in the marketplace or in the quest for top talent. In particular, a medium-sized company can often find itself in a hiring bidding war with a larger company for the same person—or for a person the larger company already employs. If the medium-sized company doesn’t win the bidding war, the disappointment is magnified. Medium-sized companies’ relatively small staff sizes make each hire that much more important.