Driven by a desire to make their own mark, young affluent individuals are charting a fresh course for established brands. We present three prominent examples to illustrate how the next generation of business leaders are making an impact by reaching out to new, global audiences, improving corporate governance and breaking away from the traditional way of running the family business.
Motivated by impact: A new generation of business leaders and entrepreneurs
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Melanie is an editor for The Economist Intelligence Unit’s thought leadership division in EMEA. Based in Dubai, her primary focus is on the Middle East and African markets. Prior to this, she was a Senior Analyst at MEED Insight, a research and consulting firm serving Middle East and North Africa. At MEED, she developed an expertise in bespoke market studies and financial modelling across a range of sectors spanning construction, finance, power and water, oil and gas, and renewable energy. She held previous posts working at the Office of the Chief Economist at the Dubai International Financial Centre, and at the San Francisco Center for Economic Development. Melanie has an MSc in International Strategy and Economics from the University of St Andrews, with distinction, and a bachelor’s degree in business administration.