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Digital upheaval

Digital upheaval: how Asia-Pacific is leading the way in emerging media consumption trends is an Economist Intelligence Unit (EIU) report, commissioned by The Trade Desk. It is based on in-depth research, including interviews with 16 experts and executives in this space.

What are the media consumprion trends in different Asia countries? Download the report to learn more.

Primary Industry

数字剧变

尽管目前智能手机已在全球大部分地区呈无所不在之势,但说到智能手机的使用,处于创新前沿的是亚洲。在该洲的大部分地区,媒体消费和传播已经发生了根本性的变化。由于智能手机首次带来了数以百万计的在线用户,许多国家已经跳过了传统的媒体消费居间阶段,个人已经处于掌控地位。如今,人们可以随时随地随心所欲地获取自己想要的内容。该地区的企业家们很快抓住了这一机遇,创造出新的信息和娱乐网络,并为诸如多功能传讯应用程序和二维码 (QR) 等技术找到了极具创新的应用用途。

所有这些都为企业和消费者之间的沟通开辟了新渠道。这也刺激了该地区创意产业的发展,尤其是像个人流媒体直播客这样的小规模内容制作者。亚洲进一步普及了与媒体相关的其它创新形式,比如将微支付与直播流媒体平台连接的功能就正在向全球其它地区证明该洲的创新功力。

中国独特的数字生态系统就是此类故事的重要情节,其催生了像微信这样的平台,拓展了支付和金融服务等领域技术的边界,为基于人工智能 (AI) 的聊天机器人实现诸如客户交互等功能铺平了道路。聊天机器人只是企业用以直接与个人消费者交流的其中一条新途径——二维码则是另一条,而对广告活动进行数字化市场细分可以帮助各品牌在数据、点击和购买之间建立新的联系。

Primary Industry

Technology, wellbeing and work

Levels of disengagement at work have been growing for some time, as expectations of work-life balance shift, and the nature of modern work changes. Of particular concern are a growing number of surveys and studies producing worrying findings about the levels of stress, anxiety and disengagement at work.

Primary Industry

How to limit global warming to 1.5°C

According to a draft of a report from the Intergovernmental Panel on Climate Change, to be finalised and published by October 2018, there is a "very high risk" that the world will miss the target of limiting global warming to 1.5°C above pre-industrial levels by the 2040s. What actions need to be taken so that the world gets back on track to achieve the target?

Primary Industry

Digital upheaval: How Asia-Pacific is leading the way in emerging media consumption trends

Already, across much of the region there has been fundamental change in media consumption and communication. Thanks to smartphones, which have brought millions online for the first time, many countries have leapfrogged the traditional intermediate stages of media consumption, and individuals have taken control. They can now access what they want, where and when they want it.

What will it take for cyber safety to be recognised in the workplace?

The Health and Safety at Work Act 1974 is often mocked, yet its introduction has had a dramatic impact on safety in the workplace.

Primary Industry

Embracing the chatbot

How to reduce global warming: A roadmap

Greenhouse-gas emissions from human sources need to fall to net zero by 2050 to avoid catastrophic climate change. Can the combination of initiatives such as the Carbon Law, Project Drawdown and 100% Renewables and Electrification provide a viable roadmap to reduce global warming?

Primary Industry

Risks and rewards: Scenarios around the economic impact of machine learning

There is more uncertainty around advances in artificial intelligence (AI) and one of its major sub-sets, machine learning, than the current debate suggests, particularly with regard to the technology’s impact on society and the economy. No doubt the advances have indeed been incredible and advocates are right to highlight them. However, not everyone views this as an unalloyed good. In fact, there is great concern that AI poses a threat to jobs, privacy, and, eventually, even humanity.

Primary Industry

Automated vehicles: Ready or not

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