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Beyond personalisation - The challenges of contextual marketing
October 20, 2015
Global
This report, sponsored by SAP, examines the strategic, organisational and creative challenges that arise from the practice of contextual marketing.
Marketing
A European perspective on contextual marketing
November 09, 2015
Europe
European marketers are already collecting a large quantity of contextual information about their customers and prospects. Two-thirds are using some of that information to help them identify and communicate with prospects, and meet other objectives.
Marketing
European retailers' perspective on contextual marketing
November 11, 2015
Europe
West European retailers, like their peers in other sectors, are eager to build a deeper understanding of, and engagement with, existing customers and to make their interactions with prospects more relevant.
Marketing