Marketing

The Home Depot: driving sales through mobile technology

May 01, 2014

Global

May 01, 2014

Global
Christine Emba

Deputy Editor

Christine Emba is a deputy editor at The Economist Intelligence Unit, where her research has covered a variety of business issues with a focus on technology.  Prior to joining the EIU, she worked in corporate strategy and international development. She studied public policy and international relations at Princeton University.

As part of the report The new retail: from mobile aspirations to business results, The Economist Intelligence Unit also conducted case studies with The Home Depot, Marks & Spencer and Walmart.

Discover how these retail giants are investing in mobile technology to improve customer engagement and drive revenue:

The Home Depot: driving sales through mobile technology

Marks & Spencer: mobile innovation

Walmart: leveraging mobility throughout the customer journey

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