Sustainability

Achieving scale in the US

June 11, 2013

North America

June 11, 2013

North America
Brian Gardner

Managing editor, EMEA

Brian Gardner is a managing editor for The Economist Intelligence Unit's thought leadership division in EMEA. His research has covered a range of business strategy issues focused primarily on energy and sustainability or financial services. Prior work has included consulting and research work concerning energy systems and regulatory frameworks. He holds an MBA from HEC Paris, a master’s degree in urban planning from Columbia University in New York City and a bachelor’s degree in international relations from American University in Washington, DC.

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Tackling rising energy consumption in US buildings will require a more coordinated and coherent approach to energy-efficiency regulation and finance.

Energy efficiency is not only smart, it’s good business: the retrofit sector alone could provide $1tr in energy savings in the US over the next decade. Our October 2012 briefing paper Energy efficiency and energy savings—a view from the building sector, produced by the Economist Intelligence Unit (EIU) and commissioned by the Global Buildings Performance Network (GBPN), revealed that 40% of survey respondents from the US buildings sector accept no business responsibility for carbon emissions. This was more than double an average of 17% of respondents in Europe, China and India who shared the same view. That doesn’t mean, however, that US business leaders won’t invest in green initiatives should the terms prove favorable. Good, consistent legislation and innovative financing are needed to entice them.

Key findings

  • Energy efficiency regulation in the US is patchy, confusing and inconsistent. Building codes and other policies often differ between states-and sometimes within them. This leads to a suboptimal situation in which the vast majority of US companies manage energy efficiency at
    the building level rather than at the portfolio level. Regulation also tends to focus on new builds rather than retrofits; the latter would, however, offer most of the potential gains in energy efficiency.
  • Innovative financing offers opportunities to achieve greater scale. Aggregating projects across and within sectors through green banks and large mortgage financing organisations allows for a more efficient allocation of capital and would likely attract large institutional investors. 
  • Both the public and the private sectorsmust work toaddress the data challenge. Data on energy efficiency performance are limited, unshared and often inconsistent between measurements. Creating a supply of standardised data on the energy and financial performance of projects will help institutional investors to choose investments based on risk profiles and will also facilitate comparison of the energy efficiency performance of investments. 
  • Co-benefits of energy efficiency retrofits include higher occupancy rates and higher tenant retention. While many of these co-benefits like reduced carbon emissions have yet to be priced into the market, some-for example, greater comfort-are almost immediately tangible for both companies and their customers.

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