Technology & Innovation

TIBCO Software: Niche services, broad opportunities

February 24, 2012

Asia

February 24, 2012

Asia
Our Editors

The Economist Intelligence Unit

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TIBCO Software is an American provider of infrastructure software that enables companies to capture and process time-sensitive information, aiding their decision-making processes. Asia contributes about 10% of TIBCO’s global revenues, and is the firm’s fastest-growing region today, with year-on-year revenue growth of 45% in 2010.

In recognition of the region’s potential, TIBCO has grown its presence in Asia rapidly. From 2006 to 2010, its headcount in Asia doubled. Almost a quarter of its global workforce is now based in Asia. “Some of the most cutting-edge and world-class stuff that we do today is in Asia,” says Neeraj Shaabi, managing director and regional vice president for TIBCO in Asia.

According to Mr Shaabi, this is partly because many parts of Asia do not have to worry about legacy investments. “Greenfield projects here do not get encumbered by considerations about past investments,” he says. “They can easily adopt cutting-edge technology.”

For instance, TIBCO has done work for Reliance Telecommunications in India to help it better understand its pre-paid market. “They have no relationship with the customer because there is no monthly bill—there is no customer profile,” he says. As a result, traditional CRM (customer relationship management) software and analytics do not work.

“We are helping companies become ‘real time’ and we find that firms in Asia are more open and well positioned to make that leap forward,” says Mr Shaabi. He contrasts young Asian firms with other companies that may be overinvested in large data centres and data-mining technologies, which he believes is “the twentieth century way of looking at things”.

Given TIBCO’s niche focus, it has not really faced much competition in Asia. “Given the unique real time, event-driven nature of our products, we don’t really see intense competition in our space,” Mr Shaabi says. In fact, TIBCO’s challenge is in making sure it has the necessary coverage across different Asian markets in order to bid for all the contracts out there.

In particular, Mr Shaabi says that TIBCO has hardly any Asian competitors—its main competitors are the likes of IBM and Oracle. Nevertheless, he believes the broader IT services market is experiencing intense competition, partly due to the commoditisation of certain services. All that could eventually affect TIBCO, because “much of IT is a catch-up game. We are unique today, but we may not be unique tomorrow.” Mr Shaabi adds that the big IT services firms are already making the necessary investments to improve their capabilities in TIBCO’s space.

To stay ahead, Mr Shaabi believes that TIBCO will have to continuously find ways to transform its clients’ businesses with its software services.

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