Technology & Innovation

Wipro: Opportunities in Asia

February 24, 2012

Asia

February 24, 2012

Asia
Our Editors

The Economist Intelligence Unit

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Wipro, an Indian conglomerate with a large IT services business, has expanded across the world over the past decade. Wipro’s IT business today employs some 131,000 people across the world.

Though Wipro has established itself globally by providing IT services to firms in developed Western markets, today the countries closer to home—including in India, Japan, the rest of Asia and the Middle East—contribute about 20% of the firm’s global revenues. “This has been the fastest growing geography for us,” says Rajat Mathur, Wipro’s senior vice president and chief sales and operations officer for Asia Pacific and Japan. “Most of the countries in this region are showing very high economic growth and it is hence important for us to tap into these markets and be part of their growth story.”

But this growth is attracting Wipro’s competitors as well. Mr Mathur sees many firms investing in the region, drawn by, among other things, “large end-to-end and turnkey deals” happening in places such as China, Indonesia, Malaysia and Vietnam. “The region is interesting not only as a market but also as a resourcing destination since there is a large and cost-effective talent pool available providing an interesting extension to our global delivery model,” Mr Mathur says.

Wipro faces competition from foreign MNCs, Indian MNCs, as well as other local players in Asia. Nevertheless, Mr Mathur does not really see them as threats. “The market is large and there is enough to do for all of us,” he says.

Given the region’s torrid growth, Mr Mathur believes that Asia’s contribution to all firms’ revenues will increase substantially in the years ahead. Furthermore, he expects local Asian firms to grow and expand across the world. “All this will present interesting opportunities to collaborate with each other in some cases and compete in others,” he says.

Cloud computing, mobility and other emerging technologies will have a major impact on the industry. Mr Mathur also cites three larger trends that will drive IT spending: “IT variabilisation” (converting fixed IT costs to variable ones); “IT consumerisation” (increased use of consumer technology in the workplaces); and the increased use of business analytics.

In order to boost profitability, Mr Mathur believes that Wipro and other IT services firms will have to offer their customers better value while relentlessly driving down costs.

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