Technology & Innovation

Great expectations or misplaced hopes?

February 01, 2012

Global

February 01, 2012

Global
Our Editors

The Economist Intelligence Unit

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Research Methodology

The report draws on two main research inputs for its findings:

  • A survey, conducted in August-September 2011, of 508 European executives from across Europe, the Middle East and Africa, representing both the IT function (25% of the sample) and the wider business (75%). All respondents were at a management level, with 50% from the board or C-suite. Respondents hailed from a wide range of industries. About one-half (49%) of firms polled had annual revenue of US$500m or less, while about one-quarter (26%) had revenue of US$1bn or more.
  • A series of in-depth interviews with senior executives from a range of positions, complemented with extensive desk research.

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